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The Q Factor

  Q Medical International ‘The Q Factor’
   
 

Q offers select new start-ups, whose technology fits defined selection criteria, a unique sales solution for EMEA. The Company provides Regional Sales Managers who are a part of the European medical device community. They have the technical background and skills to be effective trainers for the new technology, and they are business experts at choosing and managing the right distributors for the technology in each targeted country. The opportunity for a start-up to have this high level of specialized sales force focused on its technology, without direct hires, is unique.

Moreover, it is gained without up front financial cost, without losing sales control, and without exposing your intellectual property to prospective corporate suitors. Q becomes a turnkey, closely held sales tool to execute the founder’s plans.

Q’s six-month marketing report for each client will provide valuable field data to improve the training and/or lead to the next generation of the device. In order to allow the client to maintain their focus on the product development, Q’s turnkey service minimizes the young company’s time management resources through complete management of the European effort. Clients are able to sign a single source contract with Q for all markets.

Thus, eliminating time consuming paperwork and distracting daily calls from distributors inherent with trying to manage multiple distributor contracts across EMEA.

The single source contract will also simplify any early exit strategy issue a suitor would try to leverage when multiple distributor agreements must be unraveled.

In addition, the Company has a logistic center in London to further reduce the client’s time management issues. Q’s warehouse is based next to Heathrow, which is the largest airport in Europe with direct connections to the rest of the world. It is a warehouse with short communication lines and proven to be very much solution oriented. Q’s clients are able to ship to one distribution point for all of Europe, Middle east and Africa. Q handles the entire logistics process with each distributor.

Each client’s time involvement with Q management will focus on critical and valuable learning gained from the sales effort, which will ultimately lead to product development and training improvements. The complete sales proposition Q gives clients is truly turnkey and unparalleled by other sales/distribution options to execute a European ‘first’ strategy.

 
  Q will:
  • identify, screen and select distributors
  • determine timing of launches
  • identify key physicians and develop a plan to involve them
  • develop mp and Forecast for first 12 months
  • confirm contract with supplier
  • order products with supplier
  • confirm contract with distributors
  • be trained on product by supplier
  • provide local training of distributors and support clinical evaluations
  • start reference centers
  • vigorously execute mp
  • process orders by distributors
  • provide feedback on clinical usage and commercial environment